I directed the motion design for a 23XI Racing NFT collection celebrating Bubba Wallace’s race wins. The animations paired gold, silver, and platinum 3D helmets with race footage. The gold helmet artwork shown here commemorates his 2022 Hollywood Casino 400 win at Kansas Speedway.
I set up Cinema 4D takes to swap helmet materials in the same scene and rendered the variants in Redshift. I edited the race footage in DaVinci Resolve and built After Effects templates to swap in the render layers and export the finished videos in batches. I also created social teasers and promotional artwork for the collection.