VIDEO-MOTION
February 2026 • 9 months
COMPLETED3D direction, lighting, and compositing
I directed a 3D social reveal for Bubba Wallace’s No. 23 McDonald’s Toyota Camry, developing the look with 23XI Racing and handling scene texturing, lighting, and finishing.
Technologies
23XI Racing brought me in to direct a 3D reveal for Bubba Wallace’s McDonald’s livery. I developed the look with 23XI and the production team, textured and lit the scene, and handled compositing and finishing for the social piece.
In the front view, illuminated McDonald’s arches frame the car. A red backlight outlines the body in profile, where the No. 23 and door graphics are easy to read. The overhead view shows how the roof number and the arches across the hood fit into the full paint scheme.
Director
Paul Melluzzo
Executive Producer
George Tillerson
Producer
Torrey Benane
Motion Designer
Jeffery Dobbs
Motion Designer
Paul Melluzzo
Composer
Ken Copes
Paul Melluzzo is a creative director and technologist, and the founder of Omnislash Visual. His work brings together visual storytelling, design, and software development - from films and animation to apps and creative tools.
