Technologies
Adobe After EffectsAdobe Photoshop
The Overview
Producers Cassie Ekbatani and George Tillerson brought me in to direct and animate the reveal of Travis Pastrana’s No. 67 Black Rifle Coffee Company Toyota Camry ahead of the 2023 Daytona 500.
With a tight turnaround and limited access to the wrap’s vector artwork, we chose a 2.5D approach. I worked in Photoshop and After Effects to give the car depth and movement as the paint scheme came into view.
Credits
Director / Motion Designer
Paul Melluzzo
Producer
Cassie Ekbatani
Producer
George Tillerson
Producer
Torrey Benane
Contact
Paul Melluzzo is a creative director and technologist, and the founder of Omnislash Visual. His work brings together visual storytelling, design, and software development - from films and animation to apps and creative tools.