Technologies
Cinema 4DDaVinci ResolveSubstance PainterRedshift RenderAdobe After Effects
The Project
A high-energy commercial aimed at capturing the essence of the classic Jordan Concord 11 shoes. I utilized dynamic camera movements to match the client's brand identity.
The Results
The video received over a million views across social media platforms, including YouTube, Instagram, and Twitter, shortly after its release. Additionally, the project earned two Silver Telly Awards.
Credits
Director
Torrey Benane
Motion Design By
Paul Melluzzo
Editor (Plate)
Matteo Guastamacchio
Composer
Matteo Guastamacchio
Executive Producer
George Tillerson
Contact
Paul Melluzzo is a creative director and technologist, and the founder of Omnislash Visual. His work brings together visual storytelling, design, and software development - from films and animation to apps and creative tools.