CASE STUDIES
February 2026 • 9 months
COMPLETEDProduct launch videos and technical animation
I directed Ashcroft’s E2G launch series, combining live-action footage and 3D animation to explain the thin-film sensor, connection options, and magnetic adjustment.
Technologies
I directed the launch series for Ashcroft’s E2G industrial pressure transducer. We made two launch videos, two 3D animations, and a field calibration walkthrough. The introduction showed what the E2G was designed to do, while the core technology film took a closer look at its chemical vapor deposition (CVD) thin-film sensor.
We converted Ashcroft’s SOLIDWORKS CAD files into 3D models, then textured and animated them to show the process and electrical connections. A second animation illustrated how the E2G’s offset and span can be adjusted with a magnet from outside the housing. The field walkthrough demonstrated those adjustments on the physical unit.
Director
Paul Melluzzo
Camera Operator
Torrey Benane
Camera Operator
Mike Infante
Production Assistant
Evalena Ritland
Video Editor
Ray Wolters
Motion Designer
Paul Melluzzo
Paul Melluzzo is a creative director and technologist, and the founder of Omnislash Visual. His work brings together visual storytelling, design, and software development - from films and animation to apps and creative tools.
