CASE STUDIES
February 2026 • 9 months
COMPLETEDEvent identity, motion design, and video walls
I developed the 2018 conference identity with bareMinerals and East of Ellie, then carried it across video walls, animated speaker titles, print collateral, and the welcome film.
Technologies
East of Ellie brought me in to lead creative direction and design for the 2018 bareMinerals ONE Global Conference in New York. I worked with both teams to build the identity around the ONE mark and apply it to the welcome film, speaker titles, and hold screens. I also filmed presentations and event B-roll.
At One World Trade Center, we created video loops for the wide displays in the elevator hallway and north gallery. We arranged portraits and product imagery across the panels so each wall read as a single composition as guests passed through. The identity also carried into menus, food cards, and shirts for the Glamping Under the Stars dinner.
Creative Director / Camera Operator
Paul Melluzzo
Executive Producer
Emily Chalk Battaglia
Producer
Cindy Plourde
Producer
Karen Marin
2nd Camera Operator
Mike Infante
Paul Melluzzo is a creative director and technologist, and the founder of Omnislash Visual. His work brings together visual storytelling, design, and software development - from films and animation to apps and creative tools.
