We created The Kibble Co. to see what it took for a small team to make an ad from scratch. The pug watches a pet-food commercial on TV, and a jump one month ahead takes him from the couch to tearing across a field. From concept through revisions, the project took two days and combined stock footage, music, visual effects, and AI voiceover.

Pug dog watching TV in a cozy living room setting.

A pug dog looking out from behind a window with its tongue out.

Two bags of pet food from The Kibble Co. with kibble spilled in front.

A pug watching a TV with the message 'Buy Today' in a cozy living room setting.

Happy pug dog on a leash in a grassy field, one month later since weight loss.

A pug lounging on a cozy tufted couch surrounded by indoor plants and toys.

Cardboard box from The Kibble Co. with pet treats, resting on a brick porch.

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A spec ad for the fictional brand The Kibble Co. Epicly used stock footage, visual effects, and AI voiceover to tell the story of a couch-loving pug.

Epicly — Pugly Spec Commercial

Spec commercial for a fictional pet-food brand

A couch-loving pug gets the sales pitch in a commercial for The Kibble Co., a fictional brand Epicly invented to test its ad-making workflow.

Epicly - "Pugly"

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Epicly - "Pugly"

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