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CASE STUDIES

February 2026 • 9 months

COMPLETED

SockHodler

Apparel, packaging, and NFC authentication

I started SockHodler with custom socks you could scan with a phone. I designed the brand and packaging, built the shop and authentication app, and co-created the 3D SockBot collection.

Graphic featuring the word 'SOCKHODLER' in various styles on a colorful background.

Technologies

Cinema 4DAdobe CCDaVinci ResolveAlgorand SDKReact JSTxnLab Use-WalletVanilla JS

Socks and Packaging

SockHodler started in 2021 with a pair of socks you could scan with your phone. I used dye sublimation for designs with finer detail and carried the brand’s ’80s palette through the shipping box, belly band, and pouches. I built the online shop with WordPress and WooCommerce.

Open box with colorful interior featuring SOCKHODLER branding.
The SockHodler shipping box carried the brand’s neon palette through to the inside.
Purple socks with logos and text 'SOCKHODLER' displayed on the side.
Black socks featuring the Algorand logo and the phrase 'The Future of Finance.'

NFC Authentication

With an NFC-capable phone, you could tap the tag on the socks and check the linked NFT in the web app I built. I worked with SmartSeal to add Algorand support to the verification flow.

SockHodler’s NFC demo shows how the tag connects the socks to a digital token.

The SockBot Collection

My partner and I came up with SockBot as the brand’s mascot, a little robot searching for its creator. I modeled the original body, and TioMeko and I created the 3D assets for a separate collection of 2,222 SockBot NFTs on Algorand.

A small gray robot with blue eyes and arms outstretched.
Robot with a digital screen showing loading status at 40%

Contact

Paul Melluzzo is a creative director and technologist, and the founder of Omnislash Visual. His work brings together visual storytelling, design, and software development - from films and animation to apps and creative tools.

Email

driventocreatepodcast@gmail.com

Phone

203-693-1275